> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.wickedcms.com/analyze-site-overview/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.wickedcms.com/_mcp/server.

# View site analytics

Open a site and click **Analyze** in the section switcher at the top of the sidebar. **Site overview** opens first. The reports use data from Webflow Analyze.

![Analyze site overview with traffic charts and audience cards](/_fern-img/04f3c7a05791bec7187c29d1ea102f051e43f7c37d35b8b056c43979ffcefc80.webp)

## Read the site overview

The three charts show total page views, sessions, and users for the selected dates. Below them, the audience cards rank locations, devices, and traffic sources by sessions or visitors.

Use each card's menus to change what it groups by. **Audience by** can show country, state or province, locale, or language. **Technology by** can show devices or browsers. **Traffic by** can show traffic sources, referral domains, or UTM values. Click the **See all** button below a card to open the full list.

## Change the dates and filters

The date picker starts at **Last 7 days**. Choose a preset or set a start and end date. Dates follow the site's time zone, and a range can span up to 100 days. The picker blocks dates before Webflow's available history.

Click **Toggle filters** to filter the overview by audience, location, device, browser, traffic source, referrer, or UTM value. Add a filter, choose **Is** or **Is not**, then select a value found in the current date range. The charts and audience cards update together. Click **Reload analytics** to fetch fresh data.

Filters on **Site overview** do not carry over to **Top pages** or **Top events**. Those reports have their own device selector.

## If analytics are unavailable

Webflow Analyze is a paid add-on for the Webflow workspace that owns the site. If it is not enabled, Wicked CMS shows this message instead of reports:

![Analyze unavailable message with Check again button](/_fern-img/fd0d2c715397a5fa884580452ae6e5400a335e766ca5e7cc4e69c087e4ae8d20.webp)

After enabling Analyze in Webflow, click **Check again**.

## Related guides

#### [Review top pages](/analyze-top-pages)

Compare page views, sessions, and visitors by page.

#### [Review top events](/analyze-top-events)

See event names, pages, and counts.

> See traffic trends and audience data from Webflow Analyze